Meet Indigo Tree
The first time Louise Towler tried coding was Christmas Day 2000. 'My husband bought me a book about HTML for Christmas, and he ended up having to cook Christmas dinner himself while I sat at the family computer!'
This chance encounter with coding started Louise on a path which led to her founding a web agency called Indigo Tree in 2011 and winning the 2022 Innovate UK Woman-in-Innovation prize, but more of that later.
Louise’s first client was her childrens’ school. 'We returned from the US where my husband had been seconded by the Foreign Office. I was finding it hard to find a job that fitted around two children under the age of 10, one of whom had health issues at the time. I walked into the school and asked if they needed help with their website.'
After delivering and supporting a number of websites herself, Louise started Indigo Tree in 2011. The agency now employs 15 people and has delivered literally hundreds of WordPress sites for customers as diverse as construction companies, lawyers, not-for-profit organisations, and schools.
The business focuses on delivering well-designed, functional Wordpress-based websites. Clients are predominantly smaller, micro businesses that Louise has won through regular networking and word of mouth. They are run by people who value their time and realise they can’t do it themselves. A handful of larger clients come from marketing agencies that don’t want to waste client money sending good traffic to bad websites and recognise the quality of what Indigo Tree is delivering.
While a regular on the networking circuit, Louise says so far growth has largely been organic – and accidental. Then a few years ago, as Indigo Tree was steadily growing, Louise began to look at the business differently. 'When it came to the team, I wasn’t able to give them the attention they deserved and I can find people management challenging at times, so I put in place a layer of senior management. This changed my life. I went from having 10 people reporting to me to having 3 people reporting to me. It was transformational.'