Antoni Dimitrov came to the UK in 2010 with a dream of starting his own sustainable car cleaning business. He quickly launched Eco Drift, a waterless car wash that used eco-friendly spray with natural wax which cleans and protects the car paint in single application, but found that his business didn’t immediately begin to grow. By 2012, Antoni had shifted Eco Drift into commercial cleaning, bringing the same sustainability-first ethos into offices and business parks.
“I tried to change the industry straight away, but I underestimated the challenges of coming to a new country and starting a disruptive business. Often people would ask me what a waterless car wash was. While the system was amazing, I underestimated the amount of information, time, marketing, and education needed for it to take off. I was running out of finances and ended up working on the car washes myself. It was a very humbling experience.”
Antoni persevered and eventually managed to secure work for a business park that needed extensive work on multiple sites. This led to the first significant contract for Eco Drift in 2013 and began an upward trajectory.