In this episode of the Why Small Business Matters podcast by Newcastle Business School, Dr Kate Harland talks to Steve Underwood, Founder and Managing Director of Bonded Agency based in Newcastle.
They discuss why culture and values can't be created overnight, why support networks are immensely important in business, and how to build a brand from the ground up.
Steve is a prominent member of the business sector growth board for the North East Local Enterprise Partnership and chairs a sub board for digital strategy. In addition, Steve chairs a regional committee for NABS, a support organisation for people working in advertising and media.
Learn more about the Why Small Business Matters podcast
Why Small Business Matters from Newcastle Business School at Northumbria University provides a platform for successful small business leaders to tell their stories, offer advice and unravel what it means to be a successful modern SME.
Brought to you by the Help to Grow: Management delivery team at Northumbria University, Why Small Business Matters takes a casual but insightful look behind the scenes of small businesses, with contributions from rising entrepreneurs and leaders of established SMEs that have been trading for many years.
It finds out what gets them up in the morning, how they've navigated the challenges of the pandemic and their vision for small business in the region, the country and across the globe.
Explore previous episodes of the Why Small Business Matters podcast here