Operations
Lesley had initially been opposed to restructuring her business, ‘I always thought about a hierarchical structure as a corporate system, and this wasn’t the direction I wanted my business to go. But I reached a point where I realised that our current way of working wasn’t actually helping us because it was impossible to manage two sites, and the 12 staff I had at the time, by myself.’
‘The Help to Grow: Management Course showed me the value of a structure, and how it could fit within my business ethos.’
The course offered insight into a tool called the fishbone diagram which enables leaders to see where issues occur in projects. For Lesley, this meant plotting and understanding how operations could be more effective if she created leadership positions that enabled day-to-day issues to be tackled quickly and effectively. This enables Lesley to approach the business more strategically.
New Markets
One of the more surprisingly valuable modules for Lesley was “Winning New Markets”. Initially, Lesley felt that the module would be too focused on international clients to suit the needs of her community-focused business.
‘But in actual fact, the information on the New Markets module was amazing. It focused on growth and working with different cultures. It made me realise how I can reach more diverse groups who use our services.’
The module and the SWOT framework (Strengths, weaknesses, opportunities, and threats) enabled Lesley to consider gaps in how she reached new people as well as how current marketing activity could be improved.
Marketing
Marketing had previously been an area that Lesley was uncomfortable with, the feeling of promoting and selling the business didn’t seem natural to her. The Help to Grow: Management Course helped her better understand the role of marketing,