Bhupinder Sidhu (Sid), Co-founder of Find a Business Expert, formerly Business Butler, believes in partnering the best suppliers and workers with businesses. Based in Swansea, Sid saw an opportunity to identify skills and stop long commutes while helping businesses grow.

As someone who had launched multiple businesses, Sid was acutely aware of how many businesses fail. This was an area Sid wanted to address by matching quality talent with ambitious businesses.

“Nobody starts a business with the intention to fail. It can have a huge impact on the wellbeing and relationships of entrepreneurs. What I found was that growing businesses need the right team, and not just recommendations of friends of friends. That’s why we offer fully vetted freelancers.”

Six years since the launch of the company, and the vision for Find a Business Expert hasn’t changed for Sid, even if the company has had a major rebrand.

Sid had run a number of businesses but had been looking for an opportunity to network and spend time away from Find A Business Expert so he could think more strategically. This is when a friend suggested the Help to Grow: Management Course.

As a result, Sid registered for the Help to Grow: Management Course at Cardiff University. Before the start of the course, his goal was to “revisit business theory and build on existing skills.”

It turned out that the course would prompt Sid to do much more than revisit his existing knowledge.

Changes to the business

Sid had always been focused on finance while his co-founder led on marketing. “Going on the Help to Grow: Management Course enabled us to have a constructive debate about our next moves because I had a reference point from the content.”

These reference points sparked many changes.

Digital transformation

“The digital transformation module was particularly useful as it encouraged me to do more reading before making a significant change to our business.”

Using the Business Canvas model to assess his options and speaking to other business owners on the course, Sid invested in a CRM. This significantly reduced the time to onboard new members of the service, the time taken to get information, and improved insights on website visitors.

This gave Sid and his co-founder time to think about how they could attract more clients.

Rebranding

On the back of the Help to Grow: Management Course, Business Butler rebranded as Find a Business Expert. This was because of the work done on branding and value propositions in the course.

"I realised that because my business serves both freelancers and business owners, it wasn’t clear who our website was targeting.

This shift and the new website have had a significant impact, “traffic has more than doubled, and engagement rates have tripled, we went from 15% of visitors engaging with an expert to 45%.”

Time Management

Sid also valued the opportunity to take half a day per week to look at his business. Rather than being stuck in the day-to-day running of the business he found the time enabled him to assess his strategy.

Even after finishing the course, Sid continues to take time to consider what approaches can benefit the business and the best ways to implement them.

Results and recommendation

Complete re-brand of the company.

Website traffic doubled

Digital engagement tripled

The positive changes made to Find a Business Expert on the back of the Help to Grow: Management Course were significant. From a complete rebrand that has led to more engagement to a digital transformation project that has saved company time.

“I’d recommend the Help to Grow: Management Course, having time blocked out to work on your business is incredibly useful. It gives you new ideas and the impetus to keep developing yourself.

“Talking to peers and entrepreneurs gives you fresh takes and validates some of your existing processes.

“In general, the course enabled me to approach different functions of the business with confidence and that is helping us make positive changes.”

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