About me
Louisa is head of executive education and part of the marketing faculty at Edinburgh Business School. She is the driving force behind the School’s delivery of the Help to Grow: Management Course, which has seen over 300 hundred Scottish SME leaders sharpen their strategic thinking, strengthen their marketing, and accelerate sustainable growth since 2021.
As a business growth agent, Louisa brings together academic expertise and over 20 years’ experience as a marketing and PR practitioner. She is author of Edinburgh Business School’s Strategic Marketing and Marketing Communications MBA courses, which are delivered both online and internationally. Her approach blends marketing theory with practical, results-driven application ensuring business leaders leave with strategies they can put to work immediately.
Before joining the Business School, Louisa led a Top 10 independent PR consultancy in London, where she devised and delivered high-impact campaigns for clients across sectors. She also ran her own consultancy, helping SMEs find and amplify their voice in competitive markets through targeted media relations, compelling storytelling, and strategic digital engagement.
Louisa’s passion lies in empowering business leaders to connect more effectively with their customers, strengthen their brand, and unlock growth opportunities. On Help to Grow: Management, Louisa works closely with her fellow faculty subject experts to ensure every leader gains the tools, confidence, and insight to grow their business and the ambition to keep going further.