Using digital technologies to support business engagement

E-learning and digital engagement have been a regular topic on business school agendas. Universities and business schools make use of social media, blogs and webinars to connect with small businesses. Some schools have a dedicated centre where SMEs can walk in to get support.

By establishing virtual centres and having an online presence, business schools can support entrepreneurs, start-ups, micro businesses and SMEs based within and outside the region.

Can digital tools make it easier to identify and facilitate engagement with start-ups, and what benefits would this bring to the stakeholders involved?

Join us at this workshop to explore how digital technologies are becoming a regular part of business school practice and its impact on SME engagement.

Aim:

  1. To explore how business schools are using digital means to engage with businesses and the community
  2. To discuss geographical challenges that business schools face when engaging with business.

Speakers:

Professor Nigel Lockett, Associate Dean for Engagement and Professor of Entrepreneurship, Lancaster University Management School

Peter Hooley, Director of Business Development, The University of Portsmouth Faculty of Business and Law

10:00Welcome 
Professor Nigel Lockett, Associate Dean for Engagement and Professor of Entrepreneurship, Lancaster University Management School
10:15Case study- Lancaster University
Professor Nigel Lockett, Associate Dean for Engagement and Professor of Entrepreneurship, Lancaster University Management School
10:30Case Study- University Of Portsmouth
Peter Hooley, Director of Business Development, The University of Portsmouth Faculty of Business and Law
 11:10Sharing best practice with a group task
Professor Nigel Lockett, Associate Dean for Engagement and Professor of Entrepreneurship, Lancaster University Management School
 12:00Close and lunch

All sessions and speakers are provisional and subject to change

Directors and Heads of enterprise and business development departments, managers, lecturers and university support staff working in the field of enterprise and entrepreneurship will benefit from attending this event.

The International Convention Centre
Broad Street
Birmingham
B1 2EA

NB. Please note that this workshop takes place as part of the Chartered ABS Annual Conference. To register please click here and select the 'SBC workshop' under the registration options.

One delegate: £99 (this includes lunch)

If you have any queries, please contact Meenal Datar:

Email: meenal.datar@charteredabs.org
Tel: 020 7634 9586

NB. Please note that this workshop takes place as part of the Chartered ABS Annual Conference. To register please click here and select the 'SBC workshop' under the registration options.