Small Business Charter: Introduction to assessment and reassessment

Thursday 28 May, Leicester Castle Business School


In response to the Covid-19 pandemic we have made the decision to cancel this event. Given the importance of 'social-distancing' to help tackle the health risks associated with the virus we believe that hosting a event of this sort at the current time is not in the best interests of our members, staff and stakeholders.

If you have any questions please contact Oliver Lowe ( For further details of how our events are effected by the pandemic please read our plans here.

The Small Business Charter (SBC) is awarded to business schools in recognition of their expertise in supporting small business, entrepreneurship and the local economy. The SBC was established with government support to signpost
entrepreneurs and small businesses to business schools in their region with the expertise to help them.

Join us for this in-depth workshop to learn more about how the SBC can benefit your institution and the key steps in the assessment process. By the end of the day you will have:

  • A clearer understanding about how the Small Business Charter is being used by business schools to raise their profile and prestige, develop stronger connections with small businesses and take advantage of new government initiatives and funds
  • More in-depth knowledge about the three sections of the SBC assessment form and the 31 dimensions that run across these sections.
  • A group of contacts at other SBC schools - and prospective schools - with whom you can share ideas and issues on an ongoing basis

We offer a 25% group booking discount so bring colleagues and ensure that your whole team better understands the opportunities of the SBC and the practicalities of going through assessment and reassessment.

Workshop Facilitators


Siân Rees
Associate Dean and Director of Enterprise, Cardiff School of Management


Joe Hall
Chairman, Bako NW Group; Member, SBC Management Board and Fellow, Chartered ABS

09:30   Registration and refreshments

09:50   Welcome

10:00   Introduction to the Small Business Charter Award and the application process

10:40   Break

11:00   Stakeholder engagement to support growth agenda (SBC application: section A)

11:40   Support for growth of small businesses (SBC application: section B)

12:20   Lunch

13:10   Encouraging student enterprise and entrepreneurship (SBC application: section C)

13:50   How we have used the Small Business Charter: Case Studies and Success Stories

14:30   Break

14:40   Group discussion and feedback

15:30   Facilitator's summation

15:40   Close

Workshop Facilitators:

Siân Rees, Associate Dean and Director of Innovation & Enterprise, Cardiff School of Management; Member, SBC Management Board

Joe Hall, Chairman, Bako NW Group; Member, SBC Management Board and Fellow, Chartered ABS



Siân Rees
Associate Dean and Director of Enterprise, Cardiff School of Management

Siân Rees is the Associate Dean and Director of Enterprise, at Cardiff School of Management; the focus of her work is to develop further Cardiff Metropolitan’s reputation for enterprise and innovation, executive education, work-based learning, employability and leading edge research. She led the university in its achievement of the Small Business Charter award. Siân is responsible for the school’s external engagement, the development of detailed strategies for income generation through innovation in the curriculum, based on employer needs.

Siân also conducts consultancy in the areas of leadership development, evaluation and appraisal and change management; she delivers these modules on the Cardiff Met Executive MBA.

Siân, who is originally from Merthyr Tydfil, is an experienced academic leader, previously Head of Newport Business School and Associate Head of the School of Business at University of South Wales. Prior to entering HE, she gained wide-ranging experience over more than 25 years in industry, performing key education and training, human resource and IT management roles for a number of international companies, mainly in the IT and financial services sectors. She has held senior technical and management roles at UK and European levels for a variety of international IT companies, most latterly, Oracle.

Sian is a Vice President of Cardiff Business Club, a trustee of GirlGuiding Cymru, the founder of Women in Management in South East Wales (now GRŴP) and formerly the HE Ambassador for the Institute of Directors in South and West Wales and a Trustee of United World College of Southern Africa. Sian is a UK board member of the Chartered Association of Business Schools Small Business Charter Board and has also recently been appointed to the Education and Pastoral Committee of the United World College of the Atlantic.

She gained her first degree from Southampton University, her MBA from Cass Business School with Distinction, and also studied at Harvard University's Kennedy School of Government as the recipient of a Welsh Government award. Siân is currently working towards her doctorate award, researching the development of the ‘entrepreneurial university’.


Joe Hall
Chairman, Bako NW Group; Member, SBC Management Board and Fellow, Chartered ABS

Joe was appointed to the board of BAKO NW Ltd in 2014 and took over as Chairman of the expanded Bako NW Group Ltd in 2016. Bako NW Group is the largest supplier to the independent bakery sector in the UK. Servicing over 7000 customers nationwide from its depots in Durham, Preston, Wimbledon and Norwich.

Additionally Joe is the MD of Halls Food Group which is something of a phoenix. This third-generation family business, founded in Chorley in 1933 and famous in central Lancashire for its pies and other bakery products, nearly ran aground in 2007 when mounting debts led it to go into voluntary liquidation. But when the company’s current MD, Joe Hall, stepped in to buy back the assets, this was the start of a remarkable turn-around.11 years on, the company has two retail premises and a corporate catering service, a fleet of 7 mobile shops providing a lunchtime delivery service to workplaces across the whole of Central Lancashire. Its achievements have been marked by a number of awards – including Customer Focus Award at the 2010 Bakery Industry Awards and Retailer of the Year at Lancashire’s 2011 Be Inspired Business Award. Joe is an active EIR at Lancaster University and in 2017  he was appointed as a voting member of the Board of the Small Business Charter.

The workshop takes place on 28 May at Leicester Castle Business School.

Leicester Castle Business School
De Montford University
Castle View

Click here to view directions to the venue.

Please note: There is no visitor car park available at Castle Hall. Click here to download instructions of how to get to the venue.

This workshop is designed for everyone who needs to increase their understanding of the Small Business Charter's assessment and reassessment process.

For example:

A) You might be interested in the idea of applying for the SBC Award but you need to better understand how it can support your business school's strategy. Join us to hear about how the Award is being used by other business schools to raise their profile and prestige with both small business clients and their parent university.

B) You might be in the early stages of the assessment and you need to ensure that you meet and exceed the minimum requirement of showing activity against at least 12 dimensions across the three sections. Join us for expert guidance about each of the three sections and all the 31 dimensions.

C) You might be at a SBC Award holding school with responsibility for an upcoming reassessment but without the experience of going through the assessment first time around. Join us to better understand the assessment and reassessment process and to have your questions about the SBC Award answered.

Fees and Enquiries

One delegate: £185

Two delegates: £324 - Group Booking Discount, save 25% on the second place

If you have any queries, please contact Oliver Lowe:
Tel: 020 7634 9581

Covid-19: The Chartered ABS response

Social interaction is the lifeblood of our society and the cornerstone of our education system. However, the Covid-19 pandemic presents a unique threat to our ability to cultivate and facilitate essential dialogue. At times of universal challenge it remains as important as ever that organisations such as the Chartered ABS and the Small Business Charter create opportunities for discussion, debate, knowledge exchange and networking.

In response to the rapidly changing situation the Chartered ABS is doing three things:

One: Undertaking swift action

We are monitoring the developments relating to the spread of the virus and noting the updates and advice given by the UK government and the WHO. In response to the government’s recent decision to move to the ‘delay’ phase of the Covid-19 action plan, and in consultation with our members, the Chartered ABS has cancelled a number of events that were due to take place in March and April. We are communicating directly with the individuals registered for these events.

Currently, events scheduled for May 2020 onwards are due to go ahead as planned but given the rapidly changing situation it is possible that more events might need to be cancelled or postponed. If you are registered for an upcoming event please refer to the events pages for the latest information or contact

Click here to view the Terms & Conditions for Chartered ABS and SBC events.

Two: Managing risk

For those events that we consider safe to run we are taking measures to minimise the risk to attendees. This includes:

  • Requiring venues to frequently clean shared spaces, particularly high-traffic areas
  • Restricting the use of shared microphones and ensuring that these are sanitised regularly
  • Ensuring that Chartered ABS and venue staff are well-briefed on hand and respiratory hygiene
  • Reminding attendees to take an appropriate approach to personal hygiene when attending our events
  • Requesting attendees to seek medical care should they begin to experience Covid-19 like symptoms (a cough, a high temperature, shortness of breath) when at one of our events
  • Communicating with attendees post-event to find out whether anyone has developed Covid-19 like symptoms and then, if appropriate, circulating relevant information and advice to other attendees

Three: Exploring new opportunities

The Covid-19 pandemic has expediated the rise in online and distance learning and is forcing all organisations to think more creatively about how to facilitate interaction between people in different locations. We are exploring the ways in which we can deliver our events wholly or partially online and anticipate that this crisis will be a catalyst for some exciting new events that blend online and face-to-face interaction. Please keep an eye on the Chartered ABS and Small Business Charter websites for further details.

If you have any questions, suggestions or observations then please do get in touch by emailing or contacting Oliver Lowe (