Embedding enterprise education across the university

Wednesday 27 February 2019, Staffordshire University

Today’s workplace is volatile, fast evolving and uncertain. Whether directly employed or self-employed graduates need to demonstrate enterprising competencies such as good teamwork, initiative, original thought, creative questioning and a willingness to take calculated risks.

To equip students with the necessary skills and attributes, universities are developing innovative enterprise programmes and initiatives and embedding them in undergraduate and postgraduate programmes across subject specialisms.

However, there is no one size fits all approach and there are significant practical challenges associated with embedding enterprise education across university disciplines. This workshop brings together those who facilitate and support enterprise education to explore how a robust and effective enterprise education strategy can be applied across the university.

By the end of the workshop participants will have a better understanding about:

  • How enterprise education is incorporated into curricular, co-curricular and extracurricular activities across a range of subject specialisms
  • How an enterprise education strategy can be aligned with an institution’s mission and vision
  • How to secure commitment and funding from university and departmental leaders for enterprise education
  • How to develop a Learning & Development (L&D) and support framework for enterprise educators
  • The ways in which to evaluate the impact and effectiveness of enterprise education programmes
  • Why enterprise education is so valuable to students, universities and business

The full programme and speaker line-up will be released soon


Preliminary programme


09:20   Registration and refreshments


09:50   Welcome and introductions

Dr Matthew Higgins, Associate Professor in Marketing and Consumption, University of Leicester

Julie Holland, Lecturer, Loughborough University


10:00   Why do we teach business skills? The importance of enterprise education

In this session key stakeholders share their thoughts about the value of enterprise education.


11:10   Enterprise education in action: nuances across disciplines

There are many ways in which enterprise education can be delivered. In this session a range of speakers will share examples from different subject specialisms of how enterprise education is incorporated into curricular, co-curricular and extracurricular activities.


13:00   Lunch


14:00   Making enterprise education sustainable and scalable

There are various obstacles that need to be overcome if enterprise education is to be a meaningful component of a range of subjects. In this session we will explore what needs to be done for enterprise education to be a core part of your institution’s identity. Discussion will include:
- Aligning your enterprise education strategy with your institution’s mission and vision
- Securing commitment and funding from university and departmental leaders
- Developing a L&D and support framework for educators
- Evaluating the impact and effectiveness of your programmes


15:00   Break


15:20   Group discussion

In this closing session the group will split into sub-groups to share thoughts about the key lessons learned from the day.

16:00   Close

Workshop Facilitators

Dr Matthew Higgins
Associate Professor in Marketing and Consumption, University of Leicester

Matthew is an Associate Professor in Marketing and Consumption at the University of Leicester and the academic lead for Management and Marketing at the Leicester Innovation Hub which provides consultancy, KTPs and student projects for SMEs. As a Management Board member of the Small Business Charter Matthew is currently leading a working group on 'How can Business Schools encourage entrepreneurship across the whole university student population?’.

Julie Holland
Lecturer, Loughborough University

Julie began her academic career in 1990 at the University of Nottingham where she lectured and researched in pharmaceutical microbiology and vaccine development.  Following a secondment into the medical devices industry she returned to Nottingham University to take on a more active role in university enterprise and research commercialisation.

In 2002, she became Director of the East Midlands NHS Innovation Hub, a commercialisation office for primary and secondary care NHS trusts.

Since 2005, Julie has lectured at Loughborough University in enterprise education and executive education. In 2011, Julie became the Director of the Glendonbrook Centre for Enterprise Development, established to develop formal enterprise education across the University.  In addition to teaching on undergraduate, postgraduate, MBA and executive education programmes, Julie specialises in teaching business topics to non-business school students (e.g. engineers, designers).  She also contributes to the Year in Enterprise programme where undergraduate students can spend their placement year running their own start-up businesses.

Julie was a member of Lord Young’s original Small Business Charter Management Board in 2013.

In addition to her academic roles, Julie has been a Director of two bioscience SMEs and is actively involved in SME training support.  She is an Honorary Fellow of Enterprise Educators UK and a member of the Chartered Association of Business Schools Research group investigating the role of business schools in delivering student enterprise across the university.

Julie scholarly and research interests are in work-based learning and unlearning, entrepreneurship and innovation management education.

This workshop takes place at the Digital Kiln in the Mellor Building at Staffordshire University

Digital Kiln, Mellor Building
Stoke-on-Trent Campus
Leek Road

Download venue map

This workshop will be of value to those responsible for organising and delivering enterprise education in different subject specialisms. It is of particular relevance to:

  • Departmental Leaders
  • Directors of Learning & Teaching
  • Course Directors and Senior Lecturers
  • Lecturers
  • Entrepreneurs in Residence
  • Student Experience Managers

View the Chartered ABS policy on cancellations, transfers and substitutions.


One participant: £180

Two participants: £315 (save 25% on the second place)

Three or more participants: Group booking discount available, contact Oliver Lowe for a bespoke package (oliver.lowe@charteredabs.org)