Embedding enterprise education across the university

Wednesday 27 February 2019, Staffordshire University

Today’s workplace is volatile, fast evolving and uncertain. Whether directly employed or self-employed graduates need to demonstrate enterprising competencies such as good teamwork, initiative, original thought, creative questioning and a willingness to take calculated risks.

To equip students with the necessary skills and attributes, universities are developing innovative enterprise programmes and initiatives and embedding them in undergraduate and postgraduate programmes across subject specialisms.

However, there is no one size fits all approach and there are significant practical challenges associated with embedding enterprise education across university disciplines. This workshop brings together those who facilitate and support enterprise education to explore how a robust and effective enterprise education strategy can be applied across the university.

Join us and find out about:

  • How enterprise education is incorporated into curricular, co-curricular and extracurricular activities across a range of subject specialisms
  • How an enterprise education strategy can be aligned with an institution’s mission and vision
  • How to secure commitment and funding from university and departmental leaders for enterprise education
  • How to develop a Learning & Development (L&D) and support framework for enterprise educators
  • The ways in which to evaluate the impact and effectiveness of enterprise education programmes
  • Why enterprise education is so valuable to students, universities and business

Hear from:

Dr Matthew Higgins
Associate Professor in Marketing and Consumption, University of Leicester

Julie Holland
Lecturer, Loughborough University

Professor Andy Penaluna
Director, International Institute for Creative Entrepreneurial Development, University of Wales Trinity Saint David

Professor Gurpreet Jagpal
Director of the Aldridge Institute for Enterprise and Entrepreneurship, Faculty of Business and Law, UWE

Jerry Allen
Director for Entrepreneurship, UCL Innovation and Enterprise

Charmaine Myers
Senior Lecturer in Academic Development, Sheffield Hallam University

Dr Charles King
Entrepreneur in Residence, School of Engineering, Computing and Mathematics, Oxford Brookes University

Ana Avaliana
Head of Enterprise, Royal Academy of Engineering

Dr Inge Hill
Senior Lecturer Business Strategy, Coventry University, SFHEA, Fellow Enterprise Educators UK

Dr Andrew Goodman
Senior Lecturer in Design, Bangor University

Professor Karen Burland
Head of the School of Music, University of Leeds

Dr Sukanlaya Sawang
Associate Professor in Small Business, Innovation and Wellbeing, University of Leicester School of Business

Programme

 

09:20   Registration and refreshments

 

09:50   Welcome and introductions

Dr Matthew Higgins, Associate Professor in Marketing and Consumption, University of Leicester

Julie Holland, Lecturer, Loughborough University

 

10:00   The evolution of enterprise and entrepreneural education

In this session key stakeholders will share their thoughts about how enterprise and entrepreneurship (EE) education is delivering value to students, universities and business and about new opportunities and challenges on the horizon for enterprise educators. Each speaker will deliver a few prepared remarks and then take part in a joint Q&A session.

Ana Avaliana, Head of Enterprise, Royal Academy of Engineering 

Dr Inge Hill, Senior Lecturer Business Strategy, Coventry University, SFHEA, Fellow Enterprise Educators UK - Presentation Slides

Professor Andy Penaluna, Director, International Institute for Creative Entrepreneurial Development, University of Wales Trinity Saint David - Presentation Slides

Dr Sukanlaya Sawang, Associate Professor in Small Business, Innovation and Wellbeing, University of Leicester School of Business

 

11:20   Break

 

11:40   Enterprise education in action: nuances across disciplines

There are many ways in which enterprise education can be delivered. In this session a range of speakers will share examples from different subject specialisms of how enterprise education is incorporated into curricular, co-curricular and extracurricular activities.

Professor Karen Burland, Head of the School of Music, University of Leeds - Presentation Slides

Dr Andrew Goodman, Senior Lecturer in Design, Bangor University

Dr Charles King, Entrepreneur in Residence, School of Engineering, Computing and Mathematics, Oxford Brookes University - Presentation Slides

Charmaine Myers, Senior Lecturer in Academic Development, Sheffield Hallam University - Presentation Slides

 

13:00   Lunch

 

13:50   Making enterprise education sustainable and scalable

There are various obstacles that need to be overcome if enterprise education is to be a meaningful component of a range of subjects. In this session we will explore what needs to be done for enterprise education to be a core part of your institution’s identity. Discussion will include:
- Aligning your enterprise education strategy with your institution’s mission and vision
- Securing commitment and funding from university and departmental leaders
- Developing a L&D and support framework for educators
- Evaluating the impact and effectiveness of your programmes

Jerry Allen, Director for Entrepreneurship, UCL Innovation and Enterprise - Presentation Slides

Professor Gurpreet Jagpal, Director of the Aldridge Institute for Enterprise and Entrepreneurship, Faculty of Business and Law, UWE - Presentation Slides

Julie Holland, Lecturer, Loughborough University

 

 

15:10   Break

 

15:30   Workshop wrap-up: Embedding enterprise and entrepreneurship across the university

In this final session Matthew Higgins will outline the key findings of the recent Chartered ABS/SBC project examining the challenges of embedding enterprise and entrepreneurship across the university. Participants will be encouraged to reflect on the role that business schools play in the organisation, leadership and management of student enterprise and entrepreneurship.

Dr Matthew Higgins, Associate Professor in Marketing and Consumption, University of Leicester

 

16:00   Close

Speakers & Facilitators

Dr Matthew Higgins
Associate Professor in Marketing and Consumption, University of Leicester

Matthew is an Associate Professor in Marketing and Consumption at the University of Leicester and the academic lead for Management and Marketing at the Leicester Innovation Hub which provides consultancy, KTPs and student projects for SMEs.

As a Management Board member of the Small Business Charter Matthew is currently leading a working group on 'How can Business Schools encourage entrepreneurship across the whole university student population?’.

Julie Holland
Lecturer, Loughborough University

Julie began her academic career in 1990 at the University of Nottingham where she lectured and researched in pharmaceutical microbiology and vaccine development.  Following a secondment into the medical devices industry she returned to Nottingham University to take on a more active role in university enterprise and research commercialisation.

In 2002, she became Director of the East Midlands NHS Innovation Hub, a commercialisation office for primary and secondary care NHS trusts.

Since 2005, Julie has lectured at Loughborough University in enterprise education and executive education. In 2011, Julie became the Director of the Glendonbrook Centre for Enterprise Development, established to develop formal enterprise education across the University.  In addition to teaching on undergraduate, postgraduate, MBA and executive education programmes, Julie specialises in teaching business topics to non-business school students (e.g. engineers, designers).  She also contributes to the Year in Enterprise programme where undergraduate students can spend their placement year running their own start-up businesses.

Julie was a member of Lord Young’s original Small Business Charter Management Board in 2013.

In addition to her academic roles, Julie has been a Director of two bioscience SMEs and is actively involved in SME training support.  She is an Honorary Fellow of Enterprise Educators UK and a member of the Chartered Association of Business Schools Research group investigating the role of business schools in delivering student enterprise across the university.

Julie scholarly and research interests are in work-based learning and unlearning, entrepreneurship and innovation management education.

Professor Andy Penaluna
Director, International Institute for Creative Entrepreneurial Development, University of Wales Trinity Saint David

Andy describes himself as a Pracademic, having extensive experience as both an international businessman and an educator. He led the UK Higher Education Academy’s Business Management Accountancy and Finance’s (BMAF) interdisciplinary work on Enterprise from 2007 – 2011, and following a handover, continued to chair ABS conference tracks on entrepreneurial learning until 2013. In 2010 -2011 he was elected to Chair Enterprise Educators UK, a 100+ University membership body devoted to entrepreneurial education in HE.

In Wales in 2010 he set up the UK’s first formal entrepreneurship teacher training modules. These have now evolved into doctoral level educator management studies, and both have received high acclaim in European research and policy documentation.

Andy advises the United Nations Conference on Trade and Development (UNCTAD), and has supervised high-level research projects relating to innovation, and entrepreneurship, resulting in new interventions in 37 countries. He was Parliamentary Spokesperson / co-author of the All Party Parliamentary Group for Micro Businesses’, ‘An Education System fit for an Entrepreneur’, and worked on the Industrial Strategy under the BEIS Chief Scientific Advisor for Entrepreneurship.

In other current work, Andy chairs the UK Quality Assurance Agency (QAA) for Higher Education’s Enterprise and Entrepreneurship group, whose guidance documents have been used worldwide, for example in Thailand’s new FE provision and China’s National Centre for Entrepreneurship in Education / Ministry of Education. The All Party Parliamentary Group for Entrepreneurship recently applauded the work in the House of Lords, stating that it punched well above its weight.

External Recognition includes a Queens Award for Enterprise Promotion, the SFEDI / IOEE (Sector Skills) Award of Enterprise Educator of the Year, and in 2016 Andy was named as one of the UK’s top ‘Maserati 100’ entrepreneurs.

Charmaine Myers
Senior Lecturer in Academic Development, Sheffield Hallam University

Charmaine is a Senior Lecturer in Academic Development at Sheffield Hallam University with particular interest in the area of Applied Learning.  As part of this role Charmaine leads the Venture Matrix scheme which supports academic teams to embed real-life projects and activities within their courses. The projects are predominantly sourced from SMEs throughout the South Yorkshire and local community organisations.

The Small Business Charter recognised the work of the Venture Matrix as an exemplar of best practice in 2017.  Charmaine was also recognised by the Enterprise Educators UK award in 2010 for her leadership and innovation of the Venture Matrix.  She is a Senior Fellow of the Higher Education Academy.

Professor Gurpreet Jagpal
Director of the Aldridge Institute for Enterprise and Entrepreneurship, Faculty of Business and Law, UWE

Gurpreet joined the University of the West of England in July as the first Professor of the Aldridge Institute. The Institute provides a much-needed voice for enterprise and entrepreneurship teaching and learning, and as pioneers of change and disruptors of policy, we strongly advocate the positive value of enterprise and entrepreneurship education and the need for equal opportunity and young people equipped with future-proofed skills.

Prior to this, Gups was Director of Research, Enterprise and Innovation at London South Bank University (LSBU), and CEO of South Bank University Enterprises Ltd (SBUEL) where his main responsibilities include the strategic and day-to-day operations for London South Bank University’s (LSBU) research and enterprise activities. He joined LSBU in September 2014 from University College, London (UCL) where he served as Deputy Director for UCL Advances with strategic oversight of enterprise and small business engagement activities

An inspirational, transformational and visionary Director, with over a decade of experience, spanning a number of higher education institutions, Gurpreet has successfully established, executed and fostered the growth of a number of enterprise and business outreach centres strengthening their links with local industry. He has a demonstrable track record of increasing the level of research grant income and volume of engagement in enterprise and entrepreneurship activity wherever he has worked.

 

Jerry Allen
Director for Entrepreneurship, UCL Innovation and Enterprise

As Director for Entrepreneurship at UCL. I have a truly awe inspiring role to encourage talent across the UCL landscape. My focus is to inspire UCL students, researchers and alumni to engage in our extra-curricular entrepreneurship programmes.

With 25 years in research, 7 start-ups, I am 'a bit of a 'maverick' spanning the academic and commercial worlds, having discovered the hard way some of the pitfalls to avoid with many tough lessons learned.

Stemming from our Incubation Centre BaseKX, I am privileged to lead a specialist team who can and do, help create, develop and grow value creation enterprises.

As a member of the UCL Innovation & Enterprise Senior Leadership team, I lead the extra-curricular entrepreneurship programmes across our community of 52,000 staff, students and researchers.

Previously I represented the UK Government Department for Communities and Local Government (DCLG) as a UK member for European Interreg 2 Seas (England, France, Belgium and Netherlands) and Channel (France Channel England) Programmes, having created over €6m European Projects focusing on innovation and enterprise across multiple European member states.

As a Director of Enterprise Educators UK, I lead their Global Growth strategy. In London I act as the London Mayor as Entrepreneur Trainer and Advisor for Entrepreneurship for all the 39 London Universities.

Dr Charles King
Entrepreneur in Residence, School of Engineering, Computing and Mathematics, Oxford Brookes University

Dr Charles King has international experience of developing and commercialising technology in advanced applications in companies including Johnson Matthey, Cookson, Siemens and ERA. He’s built substantial value as a Director of start-ups: Capteur Sensors, BizEsp, P2i, YASA and is presently CEO of Wizdish, runs his own technology management LLP and is the Royal Society Entrepreneur in Residence at Oxford Brookes University.

Dr Inge Hill
Senior Lecturer Business Strategy, Coventry University, SFHEA, Fellow Enterprise Educators UK

Dr. Inge Hill is an innovator and strategic leader for enterprise development. She is Chair of the Strategy research special interest group with the British Academy of Management. She has an international reputation as a researcher rooted in practice theory and inspiring public speaker on enterprise education and business start-up; she is also a passionate social enterprise board specialist. She won the Queen’s Award for Enterprise for charities when director for A2B in Wolverhampton. Her textbook Start Up. A practice based guide to new venture creation (2015) is used internationally from the US to China, with a unique focus on explaining in each chapter how social enterprises differ. Inge founded a number of interdisciplinary communities of practice for enterprise education (JISC group startup-newventure-creation) to facilitate sharing good practice.

Inge is an award winning former entrepreneur having founded two successful service start-ups. As elected director of Enterprise Educators UK she leads on the ETCToolkit (online repository with teaching resources) and co-leads on the organisation’s international expansion.

This workshop takes place at the Digital Kiln in the Mellor Building at Staffordshire University

Digital Kiln, Mellor Building
Stoke-on-Trent Campus
Leek Road
Stoke-on-Trent
ST4 2DF

Download venue map

One participant: £180

Two participants: £315 (save 25% on the second place)

Three participants: £450 (save 25% on second and third places)

Four or more participants: Group booking discount available, contact Oliver Lowe for a bespoke package (oliver.lowe@charteredabs.org)

View the Chartered ABS policy on cancellations, transfers and substitutions.

This workshop will be of value to those responsible for organising and delivering enterprise education in different subject specialisms. It is of particular relevance to:

  • Departmental Leaders
  • Directors of Learning & Teaching
  • Course Directors and Senior Lecturers
  • Lecturers
  • Entrepreneurs in Residence
  • Student Experience Managers