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Staying positive: Securing investment during a pandemic

Although almost all businesses have been hit hard by the coronavirus pandemic, early-stage startups are seeing the worst of it. Early startups depend a lot on investments as they…

Start upBusiness SkillsFinanceCOVID-19Digital transformation

4 Simple Brand Creation Steps to Improve Customer Engagement and Brand Recognition During Lockdown

Follow these four steps to maintain your brand after lockdown.

COVID-19Marketing strategyDigital transformation

Why we need digital solutions for the post-COVID recovery

Digital skills will be vital for addressing the challenges of the recovery, argues Professor Mark Jarvis.

Digital transformationCOVID-19SecurityBusiness Skills
Manchester Metropolitan University Business School

COVID-19 is driving the importance of data in retail: Part 2: The Knowledge Exchange Perspective

Almost every country across the world has reported cases of COVID-19 (McKinsey 2020), with governments taking different approaches as to how to contain the virus and limit its…

Digital transformationCOVID-19Marketing strategy
University of the Arts London, London College of Fashion

COVID-19 is driving the importance of data in retail: Part 1: The Research Perspective

COVID-19 has demonstrated the importance of understanding and using Big Data.

COVID-19Digital transformationBusiness Skills
University of the Arts London, London College of Fashion

Supporting the business community in the South of England

Portsmouth Business School shares the support on offer for local businesses.

Digital transformationBusiness strategyBusiness SkillsCOVID-19
University of Portsmouth, Portsmouth Business School

Digital platforms and the glorification of entrepreneurship

A team of researchers examine the emotional costs and benefits of digital entrepreneurship in a new study.

EntrepreneurshipDigital transformation
University of Nottingham, Nottingham University Business School

How to Take Your Small Business Online

Starting a business is a big commitment. Make sure you know what lies ahead and plan your digital strategy with these 7 top tips.

Digital transformationMarketing strategy

Mapping the customer journey with a new digital marketing model

A new model for consumer engagement is shaking up digital marketing

Digital transformationMarketing strategy
Staffordshire Business School