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Knowing your ‘Consumer’ and your ‘Customer’

This is the first of three blogs that describe the underpinning all businesses need to have to enable growth. You will often hear people use the terms ‘customers’ and…

MarketingCommunicationsSmall Business
University of Nottingham, Nottingham University Business School

Laying the foundations for a solid client-agency relationship by setting the ground rules early

In an increasingly competitive world in which marketing agencies are prolific, how best should they retain clients, and how can a relationship between client and agency be set up…

CommunicationsOrganisational behaviourBusiness engagement
University of the West of England, Bristol Business School

Communicator-in-chief: The key trait for entrepreneurs building businesses

Entrepreneurs need to define their mission and the purpose of their firm.

CommunicationsEntrepreneurshipSustainabilityTechnology