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Laying the foundations for a solid client-agency relationship by setting the ground rules early

In an increasingly competitive world in which marketing agencies are prolific, how best should they retain clients, and how can a relationship between client and agency be set up…

Business engagementOrganisational behaviourCommunications
University of the West of England, Bristol Business School

Communicator-in-chief: The key trait for entrepreneurs building businesses

Entrepreneurs need to define their mission and the purpose of their firm.

TechnologyEntrepreneurshipSustainabilityCommunications