Business Advice and Insights

Knowing your ‘Consumer’ and your ‘Customer’

This is the first of three blogs that describe the underpinning all businesses need to have to enable growth. You will often hear people use the terms ‘customers’ and…

Marketing Communications Small Business

University of Nottingham, Nottingham University Business School

Laying the foundations for a solid client-agency relationship by setting the ground rules early

In an increasingly competitive world in which marketing agencies are prolific, how best should they retain clients, and how can a relationship between client and agency be set up…

Communications Business engagement Organisational behaviour

University of the West of England, Bristol Business School