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David Falzani MBE dismantles the orthodox, "product first" approach to marketing, and offers a new solution for the modern marketplace.
Rejected business proposals don't die; rather, they often come back in new and improved guises. Find out how with these case studies.
Whether you employ two people or 250, make sure your small business is ready for Britain’s exit from the EU. This page features resources from Government, the third sector,…
A young entrepreneur gives their 7 top tips for launching a new business.
In the aftermath of the financial crisis, micro and small enterprises (MSEs) have become less reliant on, and less likely to seek, bank finance. According to European survey…
Lesley Giles, Director of the Work Foundation, unpacks an effective and comprehensive employee engagement strategy
Star Trek’s Mr Spock would often give his Enterprise shipmates a look of both sympathy and superiority whenever he believed they were allowing their emotions to rule over…
Tzvete Doncheta offers some key advice on building a business identity that goes beyond brand recognition
Anthony Carey argues that the time has come to recognise the unique strengths of medium-sized businesses.
A new model for consumer engagement is shaking up digital marketing
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