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The changing face of the consumer

While many businesses having undertaken a huge range of transformations over the past year, it’s important to remember that the customer has also changed. We argued in a previous…

Small BusinessBusiness and Business SchoolsEconomic growth
University of Nottingham, Nottingham University Business School

Knowing your ‘Consumer’ and your ‘Customer’

This is the first of three blogs that describe the underpinning all businesses need to have to enable growth. You will often hear people use the terms ‘customers’ and…

MarketingSmall BusinessCommunications
University of Nottingham, Nottingham University Business School